About Ekatra
The AI-Native Family Office for India's middle class.
Ekatra exists because the middle class doesn't need another dashboard. It needs an operator across every layer of its financial life — one that won't go anywhere.
Founder
Prannay Kedia
IIM Calcutta MBA · Ex-Bain & Co. · Founder, Writee AI (Acquired '23)
The Trigger
My family lost ₹12 Lakhs to an unoptimized 9.95% home loan over four years. Nobody told us we could refinance to 7.6%. That gap is what Ekatra exists to close — for every middle-class household in India.
Signal · The gates already cleared
Consulting
Bain & Company
Recaptured 350 bps EV market share for a $15B+ 2W OEM; expanded dealer network 70 → 119 across 10 districts. Declined the return offer to build Ekatra full-time.
Education
IIM Calcutta
MBA, Class of 2026. CAT 99.90 percentile (Top 280 of 2.8L). B.Tech in Chemical Engineering from Jadavpur University.
Founder Track
Writee AI
Co-founded a generative-AI writing platform before ChatGPT existed. 2,500+ sign-ups across 120+ countries. Acquired by a US firm in 16 months.
Markets
Bombay Stock Exchange
Modeled East India's MFD market and rebuilt the MIS that surfaced ₹300 Cr AUM in high-intent clients — a 10pp gain in equities share.
Institutional
Indian Football Association
Deployed India's first indigenous Goal-Line Detection System — CV + hardware sensors built for under ₹50L vs the ₹25 Cr commercial alternative. 12+ national & state outlets covered the launch.
Stop overpaying. Start with a free audit.
See in two minutes what your bank hopes you never ask about.